
Most people would not associate Italian auto brand Ferrari as a trend setter in the green vehicle market. The automaker is hoping to break into the high-end hybrid market with hybrid and all-electric components over the next decade. Ferrari presented the HY-KERS hybrid prototype at the Geneva Motor Show to preview its advances in green technology. This prototype combines Ferrari’s lightweight electric motor and hybrid system with the familiar 599 GTB Fiorano body.
The ...

Consulting firm Accenture recently issued a report indicating stricter standards by consumers in regards to green vehicles. One conclusion drawn from this report was that only 36% of respondents cited fuel prices as a compelling reason to purchase green vehicles. Another takeaway from Accenture’s report is that half of respondents would not ...

The Audi A1 e-tron drive system features a 75kW electric motor, a 15kW electric generator and a small ...


Volkswagen has been active in the first quarter of 2010 in its shift toward greener vehicles. The New Compact Coupe (NCC) hybrid concept was unveiled at the 2010 North American International Auto Show. Volkswagen highlighted the Touareg hybrid at the Munich Postpalast well ahead of the Geneva Motor Show. The latest addition to Volkswagen’s next generation of vehicles is the third-generation Sharan minivan. Volkswagen showcased a production version of the Sharan at this week’s Geneva Motor ...

Lotus is set to make some noise at this week’s Geneva Motor Show thanks to its foray into hybrid sports cars. The automaker’s Evora 414E Hybrid bridges the familiar design of a sports car with hybrid drive and design elements. Visitors at the Geneva Pelexpo will need to visit the Italdesign stage in order to find another contribution made by Lotus to the future of hybrid vehicles. Lotus worked with Italdesign and PROTON to create a hybrid drive ...

Porsche is hitting the SUV market hard with five new models that take the familiar Cayenne design to the next level. These models range from a 3.6-liter budget-friendly version to a 4.8-liter V8 turbo-powered version to accommodate myriad consumer needs. The automaker is also breaking ground in the hybrid SUV market with the Cayenne S Hybrid shown at the Geneva Motor Show. In addition to expanding its reach in the SUV market, Porsche is demonstrating its ...

Lotus is parlaying its role as a leader in the sports car market into the hybrid car market. The first step toward accomplishing this goal is the hybrid version of the Lotus Evora premiering at this week’s Geneva Motor Show. The automaker is using the same body as the 2010 Evora with an in-house hybrid drive system and some design tweaks. The Evora 414E Hybrid is a demonstration of what green technologies Lotus will incorporate into future models. ...

The Bentley FlexFuel system is designed ...
