SOMS Technologies Seeks to “Green” Traditional Vehicles

The focus on overhauling the development of automobiles for sustainable transportation has overlooked the creation of green parts. Many motorists focus on the high expense of maintaining a hybrid or alternative fuel vehicle without looking under the hood. SOMS Technologies has created a specialized oil filter that is designed to eliminate the tradition of oil changes at 3,000 miles. The company claims that this filter helps cars diminish engine debris over 10,000 miles thereby decreasing wasted oil.

The Spin-on Microfilter System (SOMS) combines the conventional oil filter apparatus with an advanced microfilter to hold up over months of commuting. SOMS Technologies highlights the ease of installation along with decreased maintenance costs while promoting their signature product. The oil removed every 3,000 miles by diligent drivers can last 30,000 miles with filter replacement at appropriate intervals. This specialized filter will be available in spring 2008 for companies and state agencies looking for fleet purchases.

The company is marketing this filter based on the dual concerns of tight household budgets and environmental concerns. The expense of using filter and lube shops every 3,000 miles can be diminished with the SOMS filter if it lives up to expectations. SOMS Technologies states that nearly four million used filters and 2,600 cubic yards of landfill space can be spared once the filter hits the commercial market. The former argument appeals to the practical concerns of drivers who tire of fitting in an oil change between errands while the latter argument hits the conscience of the public.

This product has simple instructions for regular maintenance available at the SOMS Technologies website. This trend toward reimagining traditional car parts offers another avenue for green transportation ideas to infiltrate the auto industry. The high cost of converting factories to alternative and hybrid fuels means that SOMS Technologies is paving a path for larger automakers. The stagnating sales of companies like Ford and Chevrolet can combine with customer demand for all things green through the sale of eco-friendly components. It is easy to imagine an auto parts store stocking eco-friendly washer fluids, green filters and other pieces based on the influence of SOMS Technologies.