French automaker Peugeot announced last week that it is initiating a worldwide green vehicle program in 2010 called the Marque Plan. The automaker couched this long-term plan as a way for the brand to improve its global sales in the next decade. Representatives from Peugeot indicate that the Marque Plan would move the company from 10th place to 7th place in vehicle production by 2015. In order to achieve this goal, Peugeot will produce 14 new models between 2010 and 2012.
Peugeot has been aggressive in promoting its hybrid and plug-in technologies in recent weeks. The iOn EV built off the Mitsubishi i-MiEV design is slated for production at the end of 2010. Consumers in Europe can expect to see the 3008 HYbrid4 hit the streets by fall 2011. This hybrid vehicle features a diesel engine, electric motor and six-speed manual transmission capable of achieving 62 miles per gallon. Peugeot has announced that the HYbrid4 Plug-in with its projected fuel economy of 118 miles per gallon will be released in 2012.
The SR1 Hybrid Concept is a symbolic step forward for Peugeot’s Marque Plan. This concept EV is slated to premiere at the Geneva Motor Show this March. The SR1 Hybrid features a 1.6-liter THP engine and a rear electric motor to reduce fuel consumption significantly. Peugeot has included an all-electric option in the SR1 Hybrid that would allow the vehicle to qualify as a zero-emissions vehicle. The SR1 Hybrid Concept would get an estimated 48 miles per gallon if it were placed into production.
The Marque Plan goes beyond hybrid and electric vehicles to increase mobility for consumers worldwide. The automaker is working with European bicycle company Cycleeurope to create bike models to bridge the mobility gap in urban areas. Peugeot’s scooter division is unveiling the three-wheel HYbrid 3 Evolution and the two-wheel E-Vivacity in the near future. The E-Vivacity in particular is a good example of Peugeot’s commitment to green technology with its light frame, lithium-ion battery and electric motor. As the automotive industry begins to change in the 21st century, Peugeot’s Marque Plan may prove to be a blueprint for success emulated by smaller automakers. Instead of a hyperfocus on a narrow range of vehicles, Peugeot is addressing broader issues of urban mobility with compact cars, multi-purpose vehicles and scooters.
