The Clean Energy Partnership (CEP) was created by the German
federal government in 2002 to increase use of alternative fuels nationwide. In
particular, CEP’s goal is to introduce renewable methods for producing
alternate fuels like ethanol, hydrogen and electricity. This partnership has
gained legitimacy in recent years thanks to the presence of members like the
BMW Group, Vatenfall Europe, Ford Motor Company and Shell. The latest member of
the CEP is Toyota, which is looking to boost opportunities to sell and
distribute its FCHV-adv fuel cell vehicle.
Toyota is already involved in incorporating its green
vehicles into the European auto market. The automaker has begun testing about
200 plug-in versions of the Prius throughout the European continent. Toyota
will contribute five units of the FCHV-adv to CEP in order to test out the
vehicle’s limitations in Germany’s emerging hydrogen infrastructure. In
addition to advancing its fuel cell technology, Toyota is getting the FCHV
brand into the minds of European consumers via CEP.
Toyota is also elevating its reputation in Europe by
associating with CEP. The German federal government has provided $2.7 billion
in development funds to CEP to reach a goal of 50% of hydrogen production using
renewable techniques. French oil firm Total is working with authorities at the
Berlin-Brandenburg Airport to operate a hydrogen filling station. Total is
working with Norwegian fuel company Statoil to create refueling stations in
Berlin, Hamburg and other major German cities. CEP partners are also
coordinating with regional governments in North Rhine-Westphalia and Baden-Württemberg
to create regional refilling stations for commercial use. These collaborative
efforts will be critical for the success of any hydrogen vehicle introduced
into the German market.
The partnership between Toyota and CEP should be mutually
beneficial in the long term. Toyota has been toying around with the FCHV-adv in
the past few years without much progress. By partnering with an established
public-private group, Toyota will be able to advance the FCHV from the lab to
the showroom. The CEP certainly has its share of heavy hitters from the
automotive field but Toyota remains popular worldwide despite recent recalls. This
reputation along with an established prototype allows the CEP to hit the ground
running once infrastructure projects are complete.
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